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Customer Experience

Why Customer Feedback is Important for B2B

By Emily Neier | October 19, 2018
You’ve heard it a million times: never publish the first draft of anything and get some feedback to revise it. So if you wouldn’t publish an ebook, whitepaper, blog post, or even a tweet without a second pair of eyes on it—why would you avoid getting customer feedback?

Customer Experience

What's the Best Way to Collect Customer Feedback?

By Amy Post | October 18, 2018
Did you know that 87% of customers today think brands need to put more of a focus on a more consistent customer experience? That’s a pretty large percentage, showcasing both a problem in today’s customer experience processes, but also a very significant opportunity for businesses who are aiming to implement more strategic growth initiatives into 2019. But in order to enhance your processes, you have to start from scratch, and that means finding out what your customers even think about your products, services, and support processes to begin with. So, in order to do this, you need to collect some customer feedback. But in today’s digital age, what is even the best way to do this anymore? Emails, texts, or is the phone still the best solution?

Customer Experience

What to Know About Targeted Marketing in Today's Data-Driven Landscape

By Amy Post | September 19, 2018
You’re hearing time and time again how “personalization is everything” and if you don’t get the right message in front of the exact eyes, you’re bound to waste precious energy and resources on, quite frankly, the wrong people. Maybe you’ve even tried some targeting to some of your ideal prospects you’ve been after, and it didn’t work, leaving you to wonder if targeting is all just another piece of marketing “fluff” that’s all talk and no action.

Customer Experience

How Your Customer Effort Score Helps You Help Your Customers

By Emily Neier | September 11, 2018
Your customer service strategy is the lighthouse for your customers, ensuring they stay on the right path and out of the rocks with your product or service. But how strong is the bulb in your lighthouse? Is it so bright that your customers hardly see the shore and keep sailing on, or is it not bright enough that some of your customers are still crashing into the rocks? One way to measure the brightness of your customer service strategy lighthouse is to calculate your company’s customer effort score.

Services HUB

Leveraging the HubSpot Service Hub for Customer Feedback

By Emily Neier | September 6, 2018
If you’ve ever had your beach day rained out, you probably know that even with the best intentions and greatest computer models, we humans are not so great at predicting the future. So when it comes to customer support and satisfaction, it’s best to remove guesswork wherever possible; asking customers about their experiences with your organization will better inform the decisions you make in the near future. If you haven’t already, it’s time to start a customer feedback program.

Customer Experience

Why You Should Start A Voice of the Customer Program

By Emily Neier | August 24, 2018
It’s no secret that it costs 5 to 25x more to acquire a new customer than it does to keep a current one. It should also come as no surprise then that it’s much easier to sell to an existing customer than a new one. Marketing Metrics reports that businesses only have a 5-25% chance of selling to a new prospect, but they have a 60-70% chance of selling to a returning customer.

Customer Experience

Thinking of Putting Chat on Your Business Website?

By Amy Post | August 7, 2018
Website chat services have now become almost an expected part of any website you visit. You know, the little bubble that sits on the right lower corner of your browser, providing access to answers at any moment a question may arise. They’re ultra-convenient, and perhaps sometimes even a little aggressive, but they present a massive opportunity to service your prospects and current customers in a format many of today's website visitors prefer, and quite frankly, expect these days.

Customer Experience

Why You Need a Knowledge Base on Your Website (And What to Put in it)

By Amy Post | July 24, 2018
If you’re looking for a way to decrease the amount of customer support calls your business receives and provide an enhanced support process for your customers, a knowledge base is the perfect solution. Truth is, today’s customers don’t really want to talk to your support representatives after all. In fact, Forrester reports that 70% of them would prefer to simply log on to your website and get the answer for themselves. That’s where the need for a company knowledge base comes into play.

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