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Inbound Marketing Strategy

Medical Marketing Tips: Leveraging HubSpot & Inbound for Healthcare

By Amy Post | September 6, 2017
Why use Inbound for Medical Marketing? (The quick breakdown) 1. It provides data you can use to close medical sales faster. 2. It automates your processes, creating more time to focus on business growth and strategies. 3. Combined with HubSpot, all medical marketing and sales efforts can be tracked and leveraged more effectively. 4. It's more effective than traditional medical sales efforts like cold calling and buying lead lists.

Buyer's Journey

Why Being In The Right Place At The Right Time Still Matters In Marketing & Sales

By Amy Post | August 17, 2017
  You remember the phrase, “I was just in the right place at the right time.” But you probably don’t hear it as much anymore, because we are all kinda at the right place at the right time thanks to the tiny computers we carry around in our pockets and purses. But while the phrase remains old, the theory itself lives on in new, exciting ways. From the days of a perfect cold call visit when you walk inside just as the CEO is walking through the lobby, now means an email showing up right when that CEO is looking at your proposal for the first time in a few weeks.

Buyer's Journey

Are Your Buyer's Really Ready to Buy?

By Amy Post | July 5, 2017
We know how much you love your business - but let's be real for a minute: Is what you do and the product and service you provide so amazingly great that everyone who hears about it for the first time goes running right to the checkout? If you're honest with yourself, that's probably not the case. Today's buyers know they have other options awaiting with just a few quick clicks, so they are going to take some time to do some online research and compare your product or service before signing on the dotted line. But that begs the question, how to you ensure you are at the forefront of that research process so they DO buy from you when it comes time? It's all about amplifying your website with content that answers the questions they are asking at each stage of the buying journey.

Buyer's Journey

Don't Let These 5 Mistakes Kill Your Inbound Marketing Strategy

By Amy Post | June 28, 2017
  Inbound marketing has a lot of layers, from blog posts to lead nurturing to landing pages and more, all the elements need to be humming together effectively to obtain optimum results. If even a few mistakes happen along the way, you may be setting your strategy up to fail. So, what do you need to do to ensure you are doing to set yourself up for success? Here are the common mistakes we think you'll want to avoid:

Buyer's Journey

4 Questions to Ask Before Sending a Proposal

By Amy Post | June 8, 2017
  The sales process can be intense, and the point when the prospect asks for a proposal can be a very exciting moment. You are so ready to close that business, grab the profits, and deliver your excellent product or service! So, the minute someone asks for the price you should give it to them, right? Not so fast, partner, believe it or not, that prospect might not be ready to see those figures yet, and you don’t want to be too quick to send them.

Inbound Marketing

Why Inbound Marketing Works for Furniture Manufacturers

By Shawn Persons | January 2, 2017
Furniture manufacturers work with a diverse customer base from distributors and dealers, to designers and architects, to business owners and end users of their products. Communicating with this vast network of contacts can be a daunting task, let alone marketing to them. How does a manufacturer connect with all these groups, solve their challenges, and ultimately form an ongoing business relationship? Enter, inbound marketing. Read on for practical ways inbound marketing works for this industry.

Inbound Marketing

Special Series on Inbound Best Practices: 4 Tips to Creating Your Buyer Persona

By Kevin Dean | December 21, 2016
Welcome to our inbound best practices blog series, today we'll dive into developing your buyer personas. Personalization helps your inbound marketing efforts soar, and to personalize your content you need an absolute knowledge of your buyer personas. A buyer persona is an ideal customer you're aiming to attract with your inbound marketing campaigns. In other words, they're the person who has a problem that you're ready to solve with your solutions and products. 

Inbound Marketing

Who is ManoByte and What Do We Do?

By Stephanie Cutler | October 24, 2016
Simply put, we’re inbound marketing professionals that have the power to completely transform your brand and increase sales, but only if you’ll let us.

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