In the grand scheme of the internet, blogging and inbound marketing are relatively young. Despite this, blogging strategies have changed quickly, every year brings new trends that marketers must pay attention to while creating their content strategy.
You know that creating a blog for your business is one of the key elements to launching an effective inbound marketing strategy. But, as you probably know by now, gaining leads from it doesn’t happen without some work. You might be wondering how you go about doing this so you gain maximum results for your efforts. Well, one of the key elements is blog optimization.
Would you like to build brand awareness but think that you don’t have the big budget to accomplish it? You don’t need a brand team and the deep pockets required to hire an agency to craft an amazing brand campaign for your company. I am going to outline the steps to accomplish it in a very effective and affordable way!
Blogging is an excellent networking tool to help promote your business in a social media setting. Blogs allow you to inform your network of new trends in the industry, recently completed projects, new products, and sharing educational information. When posting blogs, it is important to follow best practices to maximize the reach of your information.
Our ManoByte team hears it all the time, comments like: "My company is far too complicated to write blogs about." "No one other than people in our industry understand what we really do." “We’re too boring; no one would want to read about us.” (My personal favorite)
While a mom might have a blog to chronicle the lives of her family and a photographer might have a blog to post the best shots from a recent photoshoot, blogging can seem superfluous if your company does not have something personal or glamorous to share.
Did you ever have one of those visible men kits when you were a kid? I did (well, I had the one that was a dog instead of a human because I was that kind of kid). You know what I'm talking about. Like this: It was a fun arts and crafts project but it also taught you about basic anatomy. You had to have all the parts and they had to fit together just right, otherwise the man (or dog) wouldn't stay intact. It turns out that putting together a blog post, an essential part of your inbound marketing strategy as you should know if you've been following Intro to Inbound, has a thing or two in common with Mr. See Through Skin. Following are the most important parts of a blog post. Each one is essential for keeping a post together and making it shine like a beacon to your buyer personas.
If you are new to the content analysis world, then you know how difficult it can be to keep up with it when you have no idea what you are doing. Many businesses struggle with their content and look for ways to take it to the next level.