Let’s be honest, there are a lot of buzzwords out there in marketing today. Sometimes, that can make it hard to cut reality from all the “marketing fluff” to identify what you really need to go to market effectively in a way that resonates best with your unique prospects. One of those newer phrases you are probably starting to hear more is something called Account Based Marketing, or ABM. But what is ABM? And is it a good fit for your specific business? Read on to find out.