As we’ve mentioned here on the ManoByte blog, we are a Diamond Sponsor of the Michigan Marketing and Technology Conference scheduled for Tuesday, October 16th in beautiful downtown Grand Rapids at the CityFlats Hotel. It’s a full day event that is jam-packed with informational keynotes and breakout sessions in a wide variety of topics in the marketing and technology space. The conference is coming up soon and seats are filling up fast, have you gotten yours yet?
If not, here are a few reasons to make plans to join us:
Opening Keynote: The Current State of Marketing Technology, Presented by: Scott Brinker, HubSpot (AM Session)
In this opening keynote, Scott distills “the new, new rules of marketing” that are being shaped by best-in-class marketing technology and operations processes, strategies and infrastructure.
– As much as possible: centralize data and decentralize experimentation.
– Key architectural principle for MarTech stacks: design for change.
– The crucial “ops alliance” between marketing, sales and customer service.
– Distributed analytics and innovation at scale with “citizen technology.”
Operational excellence with these new, new rules of marketing offers an enormous opportunity for competitive advantage.
Closing Keynote: How to Market and Sell Like A Category Leader, Presented by: Sangram Vajre, Terminus (PM Session)
The importance of having the right product-market fit cannot be understated. But even with the right product in the right market, there’s still the question of category fit. Over the past few years, we’ve seen thousands of new B2B technologies come on the scene. How can your company rise to the top in its category? In this closing keynote session, Sangram will share some of the unique challenges of category creation. He will also discuss lessons learned and provide the audience with solid takeaways to win the race in building your category for your business.
There are three sessions of breakouts to choose from, from A.I. Powered Customer Analytics to aligning your marketing and sales for growth, there's a host of sessions to choose from. And better yet, you're able to manage your own agenda right through our MMTC18 app.
See the full list of breakout speakers right here.
Lunch, Networking & Happy Hour
Included in your ticket price is our networking lunch and happy hour event that will be held after Sangram's closing keynote address. This will serve as an excellent opportunity to meet and connect with other leaders in the marketing and technology space.
Tickets are $175 right now and we are expecting to sell out! Get your seats now before they’re gone! Click below to reserve your seat right now.