Partners can feel like a mystical in-between of employees and customers—they sell on your behalf, but they can leave if they don’t see the value of your business. Much like new employees, onboarding and training new partners can be expensive, so you don’t want to rely on trial and error to find the perfect fit for your business.
Partners are neither customers nor employees, but you can use what you know about both to research potential partner companies. Start with where your customers look for products like yours, then factor in what qualities excel among your employees and represent your business’s values. Last, search for companies that can potentially add more value to your product with their own offerings.
At ManoByte, we help you develop a channel strategy that’s unique to the challenges you and your partners face. Our team of expert strategists will sit down with you and make sure we understand exactly what you’re facing, and we’ll develop a solution for your business to succeed in the indirect sales world.