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Inbound Marketing

How an Inbound Marketing Agency Can Connect You With Your Target Market

By Megan Prangley | December 15, 2017
So, you’re thinking about partnering with an inbound marketing agency? Smart choice, agencies have certifications, the training, the skills, and the right know-how to connect you with your target market. How do they do it, you ask? Inbound marketing; a detailed process that helps your business grow. Keep reading for a few specific examples.

Inbound Marketing

How to Recharge Your Online Marketing Strategies

By Megan Prangley | December 7, 2017
Is the 9 to 5 grind getting to you? Have you fallen into the trap of doing the same tasks every day because it’s what you’ve always done? Burn out is a common and dangerous theme among marketers. Even with inbound things can get a little routine and tired feeling. Here are a few easy ways to recharge your batteries and improve your online marketing strategies.

HubSpot

What is a HubSpot Workflow?

By Megan Prangley | November 23, 2017
Inbound marketing can be tricky, especially when you're not using any software to help you. Trying to put the right content in front of the right leads at the right time becomes a guessing game. Keeping track of people's actions and your response manually would be a tedious job. Instead of using multiple softwares or just your personal Gmail account to nurture leads, try using HubSpot workflows.

Medical

Medical Marketing Tips: Is the HubSpot CRM a Good Fit for Medical Sales?

By Amy Post | November 8, 2017
The one thing that remains the case across all medical and healthcare sales reps we talk to is the need for ways they can enhance their productivity and timing to land the meeting with the busy medical professional they’re trying to sell to. One of the first questions we ask these people is, “are you using a CRM to manage your leads and opportunities?” Unfortunately, the responses we commonly hear to that question are “No” or, “We’d like to, we just haven’t done it yet.”

Medical

How to Measure Medical Marketing Effectiveness

By Amy Post | October 27, 2017
In this blog, you’ll learn all about: 1. Why the medical marketing efforts you do now aren’t working. 2. The important difference in approaches to medical marketing today 3. How to measure the effectiveness of inbound medical marketing 4. Tips to help you get started

Blogging

Why it Might Be Time to Re-Evaluate Your Blogging Strategy

By Megan Prangley | October 18, 2017
 In the grand scheme of the internet, blogging and inbound marketing are relatively young. Despite this, blogging strategies have changed quickly, every year brings new trends that marketers must pay attention to while creating their content strategy.

Video Marketing

Our Fancy New Youtube Channel

By Amy Post | October 13, 2017
Happy Friday! Like most of us, we know you'll be basking in all that is the fall season this weekend, grabbing your slippers and a blanket and watching a little YouTube. Here in West Michigan, it's expected to rain all weekend, so it's the perfect time to binge on some great video content. 

Inbound Marketing

How Can I Market Effectively in a Highly Regulated Industry?

By Amy Post | October 6, 2017
Marketing today is changing rapidly, it seems like everyday our team is discussing a new way to go to market to win the eyes of a new audience. The process is seemingly endless, and if we’re being honest, we have to constantly strategize to determine which efforts will win out to produce the best results. Add in some regulatory processes, and you’ve got another major element to consider, too. However, marketing in highly regulated spaces like the medical and healthcare industries IS possible, you just have to be aware of what to do (and more importantly, what NOT to do) to market in an effective and secure way.

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