We live in a hyper-specialized society that’s getting more complicated every day. But, when all those specializations come together, we humans get some pretty amazing things done. For example, your local pizza delivery restaurant probably has dedicated pizza makers, delivery drivers, and order takers. If each of those employees was responsible for doing some of all three of those tasks—you can imagine there’d be a lot of mistakes. Specialization means having the person with the right knowledge and skills for a job, so you’re not only getting a pizza—you’re getting a delicious one.
Email automation—it’s made our lives easier. But is it making the lives of your customers better? Utilize these five email workflows to make sure you and your customers get the most out of your sales and marketing automation platform!
You may have heard that companies with diversity and inclusivity initiatives perform better than companies who don’t, or who are only meeting the bare minimum required by law. Organizations that embrace diversity and foster inclusivity do generally outperform their competitors who aren’t, but it’s difficult to attach numbers to prove those particular initiatives are what’s driving performance.
Banks are a necessary part of life for individuals and businesses, but there’s a lot of banks to choose from—so how does a financial institution stay ahead of its competitors? How does it keep growing in the digital age?
Have you ever called a customer support line and heard the computer-generated voice phrase: “I am capable of understanding complete sentences”? There’s a pretty good chance you have, and there’s also a pretty good chance that when you tried to relay the reason for your call to this artificial intelligence bot, it told you, “I’m sorry, I did not understand. Can you repeat that?”
For most of us marketers, November brings new light to our marketing planning. We dust off those spreadsheets and start planning those monthly and quarterly activities like a first grader seeing the first snowfall of the season. After all, those 2019 marketing, sales, and customer experience goals are just numbers on a piece of paper until there’s some good planning and strategy behind them.
Video—it’s a necessary marketing (and sales, and service) tool in the digital age. It’s a tool that, as technology advances, has certainly become easier and less expensive to produce. Then why does video still seem so hard? The truth is, watching a video is a passive experience for viewers, even though some of our most engaging content as marketers is video. With video, it’s difficult to measure real results outside view analytics. Creating a clear, measurable link between video views and action taken by viewers is difficult, and when measuring the results isn’t so cut and dry, you might find yourself and your team wondering if it’s really worth the investment.