As a senior executive, you're aware that it costs significantly more to acquire new customers than it does to engage the ones that you already have. When evaluating your business growth strategy, highly-engaged customers should be a critical component of your plan. One of the most widely-used management tools for determining the readiness of your customer base to be activated in your growth strategy is the Net Promoter Score (NPS). Here's what you need to know about the Net Promoter Score and how it can be used to solve problems in raising awareness of your company.
We know that one of the biggest challenges facing business leaders today is getting their sales and marketing teams to work together. But, when your sales and marketing teams don't work together, a number of things can happen, such as: ⋅You won't know where your advertising dollars are going ⋅Neither team will have clear goals ⋅Neither team will know how to improve
It's that time again! Time to learn a bit more about some of the amazing people who work tirelessly here at ManoByte to grow our clients' businesses with our Meet the Sharks series. Today we learn more about one of our Content Strategists, Serena Bonarski.
It’s official everyone, the funnel is dead. In its place comes something new, fresh, and more powerful than ever: the Flywheel. Available right now, the Service Hub from HubSpot completes the stack of tools for every stage of a customer’s life cycle, offering tools and resources that businesses can use to best manage the experience of prospects during the attract, convert, close, and delight phases of the Buyer’s Journey all from one centralized platform. When combined with HubSpot’s services in the marketing and sales platforms, you can monitor and support every aspect of a customer's relationship with you, from the moment they find you on the web, through the sales cycle, all the way through to the moment they are filling out a review for your business as a satisfied customer.
Our team is dancing for joy around here because we have been selected as HubSpot's Impact Award winner for Q1 of 2018! For those of you who aren't super into HubSpot, this is a HUGE deal. Agencies like ours from all across the globe enter to win these awards each year, and the winners selected are delivering the best level of services to the clients we serve. There are 5 categories (Inbound Growth, Website Design, Integrations Innovation, Graphic Design and Sales Enablement) ManoByte was recently selected as the Q1 winner for Sales Enablement!
Let’s be honest, there are a lot of buzzwords out there in marketing today. Sometimes, that can make it hard to cut reality from all the “marketing fluff” to identify what you really need to go to market effectively in a way that resonates best with your unique prospects. One of those newer phrases you are probably starting to hear more is something called Account Based Marketing, or ABM. But what is ABM? And is it a good fit for your specific business? Read on to find out.
Content strategies that use pillar content are still a relatively new concept in the inbound marketing space, but the idea is gaining more and more attention of forward-thinking, savvy marketers who are on the hunt for new ways to bring the right kind of traffic to their website. The reason? It’s a more strategic approach to content development and SEO that delivers quick results after you put in all of the up-front work.