As a content marketer, you’ve got plenty of ideas and plans for great content that your audiences will love -- it’s helpful, interesting, relevant, and you know that when you finish that guide or post that blog, people are going to read it and convert. But then, they don’t. What happened?
We are excited to continue our series of interviews, "Meet the Sharks" here on the ManoByte blog. With this series, we'll highlight the amazing people who work to make inbound magic happen for our clients each day. This week, we'd like you to learn more about our Creative Director, Jeanie Hurd. (Soon-to-be Jeanie Barrett!)
Have you ever been to Boston? Part of the East Coast megalopolis, it’s absolutely saturated with US history, from its colonization in 1630 to being the birthplace of our revolution. But here at ManoByte, Boston has a very different significance: it’s home to HubSpot’s headquarters.
We are excited to launch our new series of interviews, "Meet the Sharks" here on the ManoByte blog. We're starting this series because we are often asked about why the culture at ManoByte is so great, and we always provide the somewhat generic answer of, "it's our people". WIth this series, we'll highlight those amazing people who work to make inbound magic happen for our clients each day, beginning with our CEO and leader, Kevin Dean.
The terms "Search Engine Optimization" and "keyword optimization" are staples in the digital marketing world. Inbound marketing agencies like ours have been using them as a driving force behind our marketing campaigns since pretty much the dawn of digital and inbound marketing. But you've probably been hearing things like "SEO is more than just keywords these days" and "search is transforming" as well as, "Google's algorithms are more sophisticated than ever." So, this begs the question, is the classic SEO optimization of keywords even working anymore? And if not, what are we going to do about it?
Background HILL DT is a supplier of decompression therapy chiropractic beds based in Grand Rapids, Michigan. They pride themselves in being a results-based company with years of experience teaching, diagnosing & treating patients with their advanced decompression therapy beds and tools. Their personas are all comprised of highly educated Chiropractic Doctors who are practicing in a variety of offices and wellness centers across the US.
We’re no strangers to the HubSpot purchasing process. We went through it ourselves, and as an inbound marketing agency and a HubSpot partner, we get questions about it from clients, prospects, and our marketing peers all the time. What is Hubspot? And why is it so expensive?
In today’s competitive digital landscape, the old Field of Dreams movie quote; “if you build it, they will come” just doesn’t cut it when it comes to growing your business. While it may be true that you built a great business armed with a product or service that helps your customers solve a real problem, if those prospects never know about your solution, you’re likely on the fast-track to business failure. And this goes beyond just creating a cool postcard or buying a billboard ad to get your name out there: today’s buyers want to be well-informed about how you can help them before they talk with anyone from your company.