Distribution partners and contractors—they’re not your employees, but they aren’t customers either. Your unique business relationship with partners is a little bit of both. You have to keep them engaged, and when you make changes to your process, they have to see the benefit in it.
Engage is about getting behind what your partners need to make sure your indirect distribution marketing strategy is helpful to them—especially when it’ll likely involve learning a new technology.
In the Engage Phase, we focus on: