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The Marketing Executive's Guide to Social Media

Where to start and what social platforms are best for your business

Social Media’s Evolving

The social playbook for businesses and influencers alike continues to rewrite itself. But with 3.96 billion social media users worldwide, these platforms are where your customers are. Get a rundown of the biggest platform’s users and how to get started with social for businesses on each platform:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest
  • TikTok
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Build Brand Awareness Through Social Media

Your customers are getting social online — adults use social media for an average of 95 minutes daily. There are plenty of platforms to introduce your brand and connect with potential customers, but where to start? This guide is designed to help businesses start their social media journey with:

  • Account set up
  • Strategy foundations
  • Using social schedulers

Get started using social media to effectively build brand awareness and relationships with your target audience!

Business Account Basics

Learn how to set up a business account for each major social site.

Social Media Statistics

Learn who’s on what platform and how long they spend there.

Social Strategy Basics

Learn what types of content to post and how often.