Getting people to your website is just the first step in the Inbound marketing process. As a business owner, you are probably not as concerned about how many people come to your website as you are about how many leads are coming from your website. As a marketing professional, you understand the value of obtaining contact information from website visitors. Step 2 of the Inbound marketing methodology is Convert. This step is about lead generation. There are 3 key elements to lead generation:
• Calls-to- Action: These are buttons or links that encourage the visitor to take action.
• Landing Pages: These are pages where prospect submits information that your sales team can use.
• Contacts database: This is where the information that prospects submit is stored, and consumer intelligence is built.
Learn about the next step in the Inbound marketing methodology; Close: Lead Nurturing.