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Lead Generation

Lead generation is critical in any business.

If you don't have leads,

you don't have customers.

Getting people to your website is just the first step in the Inbound marketing process. As a business owner, you are probably not as concerned about how many people come to your website as you are about how many leads are coming from your website. As a marketing professional, you understand the value of obtaining contact information from website visitors. Step 2 of the Inbound marketing methodology is Convert. This step is about lead generation. There are 3 key elements to lead generation:

• Calls-to- Action: These are buttons or links that encourage the visitor to take action.
• Landing Pages: These are pages where prospect submits information that your sales team can use.
• Contacts database: This is where the information that prospects submit is stored, and consumer intelligence is built.

Learn about the next step in the Inbound marketing methodology; Close: Lead Nurturing.