Every single visitor to your website is a potential customer. But we all know that not every person that lands on your homepage is ready to hand over a credit card. To warm those leads up, you have to invest in lead nurturing workflows. Lead nurturing, through automated email workflows, keeps your leads engaged and continues to offer them your high quality, useful content at the right time.
Workflows help nurture leads until they are ready to talk to a sales person. By analyzing where your prospects are in the buyer's journey and what content they will engage with, our team can create the best emails that avoid the dreaded trash and spam folders. The result is that those leads are more likely to convert into sales and eventually become promoters, which all adds up to more of your marketing efforts becoming dollar bills and measurable ROI.