We live in a hyper-specialized society that’s getting more complicated every day. But, when all those specializations come together, we humans get some pretty amazing things done. For example, your local pizza delivery restaurant probably has dedicated pizza makers, delivery drivers, and order takers. If each of those employees was responsible for doing some of all three of those tasks—you can imagine there’d be a lot of mistakes. Specialization means having the person with the right knowledge and skills for a job, so you’re not only getting a pizza—you’re getting a delicious one.
The same goes for software and technology at your business. There are over 6,000 marketing technology platforms available to your business today—you’re probably using a few, plus more for other aspects of your company. Your business picked those platforms because they were specialized for their function—but how are they all working together to help you and your customers succeed?
Connecting with Application Integration
When you call to order a pizza, the person on the phone relays that order to the pizza chef. What if they didn’t? Right, good luck getting that pizza. For our analogy, it’s a bit of an exaggeration, but if the technology your business is using isn’t connected—keeping track of contacts and data is messier than a pizza kitchen.
But there’s hope for your business’s information pizza, yet! Connecting separate products for data transfer between them is possible thanks to API (application programming interface).
In short, API are pieces of code that act as our order taker. They are what allows one application, database, or website to request information from another and send that information back. You’ve probably encountered API in action when you order pizza online and the website has a Google Maps interface. Or, if you pay online with a credit or debit card, the restaurant’s website is connected to its electronic payment service provider through API.
Learn more about API and leveraging it for HubSpot on our blog here.
If you’re not a code expert, plenty of platforms offer certified integrations that just require install to set up. HubSpot users have access to over 200 tested and certified integrations with other business technology solutions to connect your technology stack, your teams, and your contacts.
Benefits of HubSpot Integrations:
Integrations make connections automatic: When your business’s applications can communicate with each other, you save time spent on entering data and have a lower chance for error when transferring information from one application to another.
Connect your team: Each speciality in your business uses data differently, so they need different tools. But in many cases, the different departments are using the same data, especially in the case of marketing, sales, and customer experience. Integrations allow that data to be accessible on all those platforms.
Connect with your contacts: Your contacts discover you on multiple channels, but you need them all in one spot to effectively scale conversations. Integrations with HubSpot capture all your contacts, wherever they find you, and collect their information in the HubSpot CRM. With features like the universal inbox and social media publishing, you can also converse with your audience wherever they are right from within HubSpot.
Speciality is what makes a great pizza, but efficient communication is how you get delicious pizza delivered right to your door. Your organization is a team of specialists that do great work, and with the right communication between your teams and the tools they use—you deliver great products and a great customer experience.
How ManoByte Can Help
ManoByte is a Platinum Partner with HubSpot, and we’ve been delivering HubSpot-centered inbound solutions to businesses since 2013. If you need help integrating HubSpot with your other technology platforms, our skilled team can assist with setup of pre-made certified integrations. Or, if your business needs a more custom solution, our developers can work with HubSpot’s open API to get HubSpot working just the way you need it to provide the best experience for your customers.
We’re pretty big fans of pizza, too, if you were wondering.