<img src="https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=2LgIl1aQibl0vg" style="display:none" height="1" width="1" alt="">

A Beginner's Guide to Inbound Content

Rewatch our Tech Tuesday Webinar, where we cover Inbound Content and CRM's role in aiding quality content. 

June 23, 2017 | 3 Min Read

Why Inbound Marketing Works for Solar Energy Providers

Posted By
Megan Prangley
Share
Why Inbound Marketing Works for Solar Energy Providers

Kermit the Frog knows it isn't always easy being green, but thanks to local solar providers popping up all over the country, tax incentives, and countless benefits, solar energy is becoming more affordable than ever. Many solar providers have been asking ManoByte, "How does inbound marketing work in my industry?" Ask, and you shall receive!

Here are a few ways the inbound methodology will help you spread the solar love, getting more people to "go green."

Inbound Arms Businesses with Content

Content is a cornerstone of inbound marketing, without content there is no foundation for the rest of the process. Content comes in many forms such as a business blog, eBook, webinar, podcast, etc. Content is especially beneficial in the solar industry because there's still confusion and misconceptions surrounding solar energy such as: panels require constant maintenance, they're expensive, or not effective in cold/cloudy climates, etc. Many of your leads are unfamiliar with the tax breaks they can receive or the amount of time a panel will pay itself off in savings.

So, how do your help your prospects discover all of this? A well-planned inbound marketing campaign ensures you'll have content for each phase of the buyer's journey. That content will nurture your leads and get them ready to talk to your sales team. People have a lot of questions and prefer to do their searching online. Inbound benefits solar energy companies by giving their leads what they desire with easy and transparent answers.

Inbound is Customer-Centric

Nobody likes cold-calls and intrusive marketing initiatives, which is why inbound marketing is a customer-centric approach. Inbound best practices help inform companies like yours to craft better blogs and emails to give the customer what they need to solve their problems. Many companies make a mistake by taking a "sales first" approach instead of letting the marketing team nurture a lead.

Target and Segment Customers More Effectively

Do you know your customers like that back of your hand? A lot of businesses have a hard time creating their buyer persona, which is a fictional representation of your ideal customer. Knowing your persona helps inform your marketing initiatives. Most businesses have 3-5 buyer personas, and inbound marketing helps you tailor your strategy to each of these unique customers. This is incredibly important for a solar energy company because chances are you don't have extra funds to waste on the wrong marketing initiatives.

The information you get from inbound tools, such as landing pages, helps inform your salespeople, so they know how to approach each lead in a personalized and unique way. Using marketing automation software, like HubSpot, helps track leads and their actions. It's easier to connect with a lead if you know exactly what they've been reading and downloading off your website. Segmenting by persona, demographic, emails opened, or stage in the buyer's journey is no longer a guessing game when you have inbound marketing strategies and Hubspot working together. 

Inbound is Green(er)

Alright, so using your computer to track leads, create content, and analyze your marketing data may take electricity, but think about it, inbound is a much more 'green' industry than older marketing tactics. Traditional methods, often called 'outbound marketing', include initiatives like newspaper ads, billboards, and magazines. Think about all of that wasted paper you can ditch when you go digital. It only makes sense that an industry as environmentally conscious as solar energy has a marketing plan to match it, right?

 

Sources: 

Omnepresent

Topics: Inbound Marketing

Related Posts

Inbound Marketing | Business Growth | Services

9 Tips to Improve How You Monitor Your Business’s Website Analytics

You’ve got your website up and running, with great images, compelling copy, great marketing content and the latest bells and whistles. So how do you k...

Read More
Inbound Marketing

4 Top Tips for Writing Long-Form Content

While it's absolutely fair to say that many content marketing professionals understand the importance of actual, high quality content in their overall...

Read More
Inbound Marketing

5 Highly Effective Inbound Marketing Strategies for Healthcare Providers

Did you know that according to new studies, more and more people are searching online for health information, but frequently can't find what they're l...

Read More
Inbound Marketing

How Does Inbound Marketing Actually Work?

Inbound marketing is a methodology that has been around since the early 2000s. Despite its identity as a common practice, it is still a mystery to man...

Read More
Inbound Marketing

Improve Your Indirect Sales By Recruiting Qualified Reps

Manufacturers have long known that an indirect sales channel can become a direct route to growth. Channel partners grant easier access to the fast-gro...

Read More
Inbound Marketing

The Switch from "About Us" to "About You"

Developing a clearly defined marketing message is more important than many marketers grasp. There are many ways to reach your end consumer, but very f...

Read More
Inbound Marketing

The Complete Guide to Building an SEO Strategy for Your Business

Developing a highly-effective SEO strategy is what defines whether your digital marketing efforts will be a success or failure. An SEO strategy is lik...

Read More
Inbound Marketing

Understanding PRM Software

If your business depends on value-added resellers (VARs), technology integrators, or other indirect sales or channel partners, a cloud-based Partner R...

Read More
Inbound Marketing

Tips for Marketing SaaS

Marketing SaaS products can pose a challenge, especially because they have no physical presence. However, there are still many ways to attract your ta...

Read More
Inbound Marketing

Customer Portals: Build Trust and Communicate with Your Consumer Base

As more and more businesses continue to try to find new ways to connect with their customers and provide as much long-term value as possible, one stra...

Read More