If you're reading this blog, you're at least a little curious about social media and social media strategy. Maybe you've dabbled in Facebook or sent a tweet or two but you're still a little reluctant to go the whole hog. It seems like a lot of time and effort and who's to say they'll be any benefit? Can't you just stick to your old marketing methods? Or pay for a few Google AdWords?
Sure. Of course, you can. But if you're ignoring social media, you're doing a huge disservice to your brand. And here's why.
- Nearly 2 billion people around the world use social media at least once per month. This mind-blowing social media statistic means that nearly 25% of the entire world population is using social media. Think of what you would have to spend to get your message in front of that many people using traditional methods. Even a Super Bowl commercial would only reach around 100 million people. And social media participation can be completely free. What's not to like about that?
- 69 percent of follows on Twitter are suggested by friends. Social media is social. People use it to connect with friends and family. But more importantly, they use it to influence friends and family. Your presence on social media gives your fans an easy way to share their love for your brand with the people they also love. It makes so much sense.
- The average Facebook user in the U.S. likes 70 pages while the average Twitter user follows five brands. Many brands are reluctant to get into the social media game because they see social media as a place to socialize and have fun. While there is definitely truth to that, the fact is that social media users are willing and eager to follow the brands they love, and to add more brands to that stable. Corporate presence on social media is not only accepted; but it is also expected and even welcomed as long as it is done right. Your customers want to hear what you have to say. Participating in the social media conversation is a way for you to speak.
- In 2013, 1% of Black Friday online purchases could be directly attributed to social media. This may seem like a small number, but keep in mind these are only the purchases that occurred directly from social media clicks. The real influence of social media is much greater. Millions of people see ads or brand promotions on social media and visit a few sites before actually following through with a purchase, making the true social media impact harder to track. But even at 1%, we know that social media has a direct and significant impact on purchasing. Couldn't your brand use that boost?
These social media statistics should have convinced that your brand needs a presence on social media and every minute you don't have one you're leaving opportunities on the table.
If you're ready to get started in social media and want to learn more about the ins and outs and how it can help launch your business to new heights, download our eBook: Ready, Set, Social: How to Launch an Effective Social Media Marketing Presence from Day One.