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Amy Post
by Amy Post
on November 3, 2016

Now that you're considering a professional video for your business, you may be wondering who should do the talking. Many of the people in your office may cringe at the thought of being in front of the camera, but you will likely find at least a few suitable candidates that can make your brand shine. Your video can be an important showpiece for your brand, leetting potential customers know who your company is, how you operate, and what they can expect, so it imperative to choose a person who can represent your brand well. When choosing your on-camera representative, keep the following characteristics in mind to put your best foot forward. 

Naturally Bubbly

While not everyone will be in love with someone who is cheerful and happy all of the time -- especially if it's early in the morning -- enthusiastic people within your organization are more likely to volunteer to be in your company video. When a potential customer only sees your operation for a few seconds, every person needs to be someone who conveys the message of service and hospitality. You need to be able to see someone in front of the camera who also acts as one of the top people in your organization. Send the message that your people are some of the friendliest and most helpful people around, and you will have a much better chance of showing off your organization as a place for real solutions. 

Informative From The Start

If you are of the opinion that someone is knowledgeable and that they genuinely care about you, then you will be that much more likely to trust them. When you are trying to find an organization that will solve your problems you need to be able to work with people who you believe are capable. By choosing a video performer who can be both a friendly face and someone who conveys a sense of wisdom to your potential customers and clients, you will be able to establish brand loyalty and trust in your videos. Think about the sort of people that you believe, look up to, and who you seek out advice and opinions from. The types of people who you go to will typically have a similar demeanor, and that is a trait to look for in your on-camera talent. If you want to put someone in front of the camera, then they have to be knowledgeable about your industry and brand, and be able to convey that knowledge with confidence. 

Having A Subject Expert Counts

When you think about all of the people who try to tell you (or sell you) one thing or another, you can find some common indicators that establish credibility. You want to have someone in your video front and center who can act as the confident expert on your products and services.When you are bringing someone in front of a camera it helps to be someone who is recognizable as an industry thought leader or has comparable credibility. Consider choosing an employee who has certifications, or who has continually sought to expand their education, because credentials and experience convey authority. Choose an individual who can communicate their power and authority as a subject matter expert.

Conveying Sincerity

When it comes to filming a brand video, one of the most important things you have to show is your message. Not only does it need to be as passionate as possible, but viewers also have to believe in the message of the speaker. Finding talent is more than hiring the best actor, find someone who can be genuine about your business and services. When it comes time to get behind a cause or believe in what someone is saying, the audience must first buy that the speaker believes in the cause as well. After all, if someone doesn't care enough about their subject to present it to you in a sincere manner, then whyshould you believe it is important? Sincerity can be one of the most important things in any video, and it is certainly a vital skill for the person who is in front of the camera.

See this trait in the speakers in this video: 

 

 
 
 
 
 
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Wistia video thumbnail - Beer Community
 
 

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Media Training

As anyone who has ever been in any speaking position can attest, you don't find people every day who can speak candidly, fluently, and comfortably on camera. When you are looking for the best people to put in front of the camera, you have to find individuals who either have potential or those with past training. If you're using employees from within your business, chances are they won't have much professional film experience. Still, other activities can enhance communication skills. Did any of your employees use to do school plays, participate in debate clubs, or take communication classes in college? These employees may be able to do well on film. Ask around. What your office says may surprise you! If you find someone in your organization who is a sharp talker but has none of the other mentioned desirable traits, then you could be in major trouble using them to represent your brand.

Chances are the perfect actor doesn't exist in your business, but taking potential individuals and molding them into something much more prepared is a viable option for every company. Use the best possible candidate that you have and then set them up for success. The professionals at ManoByte can help, sign up for our video workshop to receive coaching and advice from our team of experts while we're filming your video.

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