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Kevin Dean
by Kevin Dean
on June 4, 2013

Going mobile is a good first step to expose your business to a whole crop of potential customers, but many businesses don’t know how to reach mobile users.

The first phase of inbound marketing for your business is to attract more users to your website. Mobile users are a vital resource in driving traffic to your website. A recent study of Twitter users found that users of the mobile platform are more likely to be engaged with brands and interact more often with Tweets.

It may not come as a surprise that mobile Twitter users are more likely to interact on Twitter more often than desktop users. Mobile access means you can check-in on Twitter anytime, anywhere. Mobile users are 79 percent more likely to use the platform multiple times during the day. Many mobile Twitter users rarely use Twitter on a desktop, so if you link to your company website, make sure the site is optimized for mobile viewing.

When it comes to driving traffic to your website, it is important to remember that mobile Twitter users are much more likely to click on a link they see on Twitter —up to 44 percent. Mobile Twitter users follow more than twice as many brands, and they are more likely to be able to recall an ad they saw on Twitter. Mobile Twitter users drive the engagement of others by creating and retweeting links. A business can increase the likelihood of their call to action or link being retweeted twenty-fold by simply asking users to “please retweet.”


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