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Gillian
by Gillian
on January 21, 2014

No matter what type of business you have, you want it to grow. This is true from a small, gourmet cupcake shop to the most massive corporate conglomerate. A stagnant business is a failing business. If you do not see the type of growth that you want, you'll want to take a hard look at all aspects of your business, including your marketing strategies. In fact, maybe that's how you found your way to our site: you're ready to use proven online marketing strategies to drive traffic, generate leads, and increase sales. ManoByte can help you do that. Many people wonder just how we do it. Well, part of the reason we can offer that kind of assistance is because we've partnered with the best inbound marketing resource available today, HubSpot.

What is Inbound Marketing?

If you've spent any time investigating online marketing strategy, it's likely that you have at least some familiarity with HubSpot. Since their founding in 2006, the company has grown exponentially, in both employees and revenue.

The co-founder Brian Halligan, a graduate of the MIT Sloan School of Management, was the first one to coin the term "inbound marketing." Subsequently, inbound marketing became the primary focus and message of HubSpot. Without inbound marketing, contemporary businesses will not thrive and will never achieve their growth potential.

So how does inbound marketing differ from traditional marketing methods? Rather than pushing a marketing message out to potential leads - through direct mail, Yellow Pages advertisements, commercials, etc. Inbound marketing shows you how to pull customers into your website largely by deploying useful, original content. The leads that you will discover from this type of marketing will very often have a higher relevance and better close rate than the leads you would get from any traditional channels.

 

What Tools Does HubSpot Offer?

HubSpot operates as Software as a Service (SaaS), meaning it is entirely cloud-based. HubSpot provides clients the tools to implement their inbound marketing strategies successfully.

Creation Tools

HubSpot lets its users create robust marketing strategies from a single dashboard. With HubSpot, you can write a blog post, create a website, tweak a landing page and a track hot leads all from a single place. This type of integrated solution is a big help for many small business owners who may not have the technological knowledge - or the time to learn it - to create a monitor their website. The content management system (CMS) is simple for anyone to use and results in sites that are not only easy to navigate, but easy to optimize for search engines and other marketing purposes.

Emails

Your email marketing efforts should not be a separate process. Unfortunately, for many companies today, that is what they have become. With our monitoring expertise and HubSpot's tools, you will have a streamlined email effort that works with your other campaigns. Your emails will have consistent and appealing templates, your leads will flow right into your database and your email analytics and results are incorporated right into your analysis tools

SEO

Hubspot focuses on Search Engine Optimization within every piece of content on your site. The tools make it easy for you to research keywords, track your competitors and get instructions on the content that will help you achieve your ranking.

Landing Pages

With HubSpot, you can create customized landing pages that will increase your conversions, so you can easily delight your customers, so they continue to return to you again and again.

Social Media

HubSpot's tools allow you to streamline your marketing efforts and social results across your organization. From marketing, to sales to support, HubSpot's Social Inbox helps to easily prioritize the information you are gaining from your social channels, so the right people are responding to it in the best ways to grow your business.

Analytics

Whether you build a site using the HubSpot CMS or other means (WordPress is another popular option), you can still use HubSpot analytics. By placing a snippet of code on your site, you'll be able to track leads, conversions, and other essential marketing metrics easily. You can even use HubSpot analytics in conjunction with Google Analytics for an even more robust experience.

How the ManoByte/HubSpot Relationship Helps You

The good news is that even if you are not signed up for HubSpot yet, you are already reaping some of the benefits of their top-notch service. That's because ManoByte is a HubSpot Certified Partner. Having worked closely with the HubSpot team, we at ManoByte know what it takes to create an ideal inbound marketing strategy for your individual business. Our team is HubSpot certified and so we can guide you through how to utilize the HubSpot tools in order to grow your business as quickly as possible. We can help you to navigate the intricacies of HubSpot yourself, or we can create and monitor the details for you.

At ManoByte, we believe strongly in the HubSpot strategy. That is why we have chosen to partner with them. If you want more customers coming to you, contact us today. We can highlight just how HubSpot and ManoByte can make your marketing efforts work for you.

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