There is huge number of webmasters and bloggers who are trying to recover after Google Penalties. According to some statistics between 5% and 35% of websites are affected in a negative way every time Google uses its Google Panda algorithm update. Many bloggers and webmasters are unaware that their websites belong to the group of penalized websites.
The truth is that your website may get only part of the web traffic that it deserves because Panda is penalizing the entire website. This means that if you have bad content on only one page of your website the rest of the website won’t be spared. If your website is under a threat, then there are few simple steps that you can take in order to avoid Google Panda traps.
Google have announced that it will no longer publicly announce Panda updates because Panda will be integrated in the indexing algorithms and ranking almost on a daily basis. That’s why it is very important to stay away from the potential pitfalls of Panda because the cause of decline in web traffic is now much harder to determine.
Of course, the two most common reasons why you can be penalized by Panda remain the same – duplicate content and poor quality content.
Duplicate content is the content that appears on more than one URL address. This content is either identical or very similar. On the other hand, poor quality content is any content that offers little or no value to readers. This content is usually not designed for people who are looking to learn more about some topic, but for search engines in order to get better ranking on the search result pages.
Many people assume that this doesn’t apply to them and that there is no room for panic that they will be penalized because they have high quality articles with a lot of good content. Unfortunately, creating quality content still doesn’t guarantee that your website or blog won’t be penalized because your website can automatically generate doubled content and substandard content even without your knowledge.
Most of the popular content management system platforms like WordPress, Drupal or Joomla tend to automatically display a unique part of the content under multiple URLs like tag lists for example. What is even worse, the behavior of certain aspects of your website can lead to a variety of duplications which are completely unintentional. For example, many social networking websites and services can add query parameters to the link of your article on your website or blog. While it is logical that the original URL should be the one to be ranked in Google search this is not the case unless you have properly optimized the website for the search engines.
You should definitely take all necessary measures in order to avoid falling into the trap of duplicate and poor quality content and give Google a reason to penalize your website. The good news is that with a little effort you can achieve a trend of web traffic growth from organic search by removing or avoiding duplicate sources and low-quality content. It is also a good idea to leave this job to SEO experts.