The fisherman with the bigger net is the one most likely to catch fish. So, in knowing how to increase the size of your net, that will improve your chances of catching that next customer. Okay, so ask yourself, what do I when attempting to find products or services? Of course, the number one answer is to ask a friend or someone you trust.
Become a Trusted Advisor
Become a trusted advisor, not a salesperson. No one wants to be sold to. People want to be informed and educated. So you should focus on giving people valuable information. Start and maintain a Blog that highlight the good, the bad, and the ugly of your products or services. Always tell the truth regardless, don™t try to cover the flaws of your products or services because sooner or later everyone sees them, after all. Blog your products or services to life, if you do not someone will Blog your business to death.
Where Do You Look?
Do you turn the radio on to find something you want to buy? Do you turn the TV on to find something you want to buy? Of course not! If you are like me, you probably commercial hop or fast forward right through them. Gotta love that TIVO! I think Big Foot has my yellow book, and I might pick up a magazine to learn about something I want to buy. However, more and more people hop onto the internet to find the things that they want. Even if they do not buy online, they do their research online. I'm not dissing offline advertising used properly, but put it along with some internet marketing and you've got a much larger net. For the most part people don't go surfing the TV, radio, or magazines for product information anymore, they surf the NET for it.
So, make your NET larger by using methods such as search engine optimization, social media display advertising, email marketing, affiliate marketing, interactive advertising, blog marketing, and influincer marketing.