A lot of companies see social media as an easy way to build a brand voice and nurture customer loyalty through community. The constant interaction with an audience of fans and potential customers means plenty of opportunities to showcase your company's products and values.
But social media doesn't exist just so you can talk yourself up and share photos from the company picnic. Social media is rich with real, honest-to-goodness leads if you know where to look.
The fact is that people use social media. And your leads are people.
It's really that simple. You want to mine leads? You want to find decision makers? People ready to buy? People holding the purse strings? They are on social media. Sure, sometimes they're just looking at pictures of dogs or playing Candy Crush, but sometimes they're looking for what they should buy, for themselves and for their businesses. Sometimes they're looking and they don't even know it. People rarely pick up a phone anymore, but they will click a link. They'll click your link if it's in the right spot and sending the right message.
So why social media for lead generation? It's pretty much what Willie Sutton (might've) said when someone asked why he robbed banks: because that's where the money is. Or in this case, the leads.
Stay tuned to the ManoByte blog for our next free eBook that will help shed even more light on how social media can help you bring in fresh, relevant leads to get your business on the right track. In the mean time check out some out some of the other resources we have available by clicking here.
What else do you want to know about social media and lead generation? What other eBook would you want to download? Let us know in the comments!