Businesses continue to increase in their understanding of how Social Media can help them grow and better serve their customers. Businesses have been leveraging twitter for customer service,lead generation, public relations, marketing, crowdsourcing, sales and sharing up-to-date information.
Nowsmallandmedium sized businesses can leverage twitter in a new way.Twitterhaslaunchit’sself serve Ad Platform allowing anyone to create promoted tweets. “Promoted Tweets to amplify your message with targeting options that allow you to reach the right person, in the right place, at the right time”
Promoted Tweet can appear in Twitter Search and Individual Timelines. By using geo-targeting small and medium sized businesses can create a campaign that targets a specific geography.
Just like organic Tweets, relevant and interesting messages are rewarded above all else. Tweets that engage and resonate with users will appear more frequently. To help you better understand your promoted tweet effectiveness twitter also offers an analytic dashboard.
Small & Medium businesses will now be able to effectively reach the best audiences to meet their financial objective. But remember this is a new tool and is not a replacement for a solid consumer engagement strategy.