Inbound marketing can be tricky, especially when you're not using any software to help you. Trying to put the right content in front of the right leads at the right time becomes a guessing game. Keeping track of people's actions and your response manually would be a tedious job. Instead of using multiple softwares or just your personal Gmail account to nurture leads, try using HubSpot workflows.
Email workflows. They are a powerful little marketing tool that seems to be growing in their fierceness every day. You know they work, too, because when you open your inbox and you see those customized emails about products you love with information that's seemingly catered right to you, it proves it. But how can you create these perfectly personalized processes so they function well for your lead database? The answer lies in HubSpot and the workflow tool.
When you first start in marketing the word, “workflow” will be thrown around every day in meetings and tasks. If you’re new to inbound marketing or are new to creating workflows you should know they are an essential tool to move leads through the buyer’s journey. Creating a workflow will be a necessary part of your inbound strategy at one point or another.