When it comes to websites, it's easy to say, "good enough," about design and functionality. After all, if something isn't broke, per say, why fix it? But, becoming complacent with your business site is a dangerous mindset. If you're not continuously improving your pages and appropriately updating as trends change, you could be driving customers away in droves. Here are ten common mistakes that make the leads on your site cringe.
Do you know your website stinks but aren’t sure what to do to improve it? There are a few important things you need to know for you to able to achieve your business goals with a beautiful and strategically-designed new website. Taking note of the following items will help relieve unneeded stress during the redesign process.
At the end of 2016, the crew here at ManoByte sat down and chatted about some of the things we really would like to do throughout 2017. It was a vibrant discussion with lots of thoughts and opinions, but one of the ideas that we really wanted to make a reality includes hosting regular Lunch & Learn events where other business professionals can come, learn, and receive a free education on a variety of marketing-related topics.
Think about the last time you went to buy something, how did you go about it? In today’s digital age, the sales process has completely changed. Buyers now use the web to research, compare and buy products. Think about your last sales experience… did you want a sales rep always filling your voicemail with cold calls? Would you rather be educated on the information by searching for it on the internet and then talking to a salesperson when you are ready?
In 2016, having a website for your company is essential to running a business. However, the simple act of having a website is not enough. Your website needs to be informative, engaging, and an accurate representation of your brand. For many consumers, your website can be their very first impression. Therefore, proper website management will play a pivotal role in the overall success of your online presence.
When your company launched its first website, it was probably a very exciting day. People from all around the planet could now find you online, expanding your customer base and making things easier for your sales team. But if the last time you redesigned your website you did it to a soundtrack of the Spice Girls, it might be time to take a closer look at whether your site is actually doing all it can for your business.
One of the things that will drive readers away from your website is a website that is not easy to navigate. If your site has trouble getting from one page to the next or your links do not work, you will begin to notice that your reader following diminishes.
The amazing thing about the internet is that it has become much easier for the average person to become an entrepreneur of almost any sort. That doesn’t mean that creating a successful online business isn’t hard or that it doesn’t require a bunch of hard work. If you’re running a website, one of the things you’re aware of is how much your site relies on search engines for consistent traffic. Without that traffic it would be much, much harder for you to get traffic to your site, which means it would be harder to make money.