What is video marketing? Simply defined, video marketing involves using video as a means of marketing your service, product or brand. From how-to videos to customer testimonials, video is a medium that has the potential to offer powerful inbound marketing results. Video brings together multiple aesthetic concepts, including visual, aural and conceptual art, rolling them into one to provide an experience that engages multiple senses at one time.
Advertising on Facebook has already become a priority for many companies, with the site's quarterly ad revenue topping $1 billion. It's no surprise that so many advertisers have chosen to spend their ad dollars on the social network, due to its colossal reach, but soon big spenders will have a new way to reach Facebook's massive audience and get them to use engaging content: including video ads.