Let us start out by congratulating you for merely making it to this blog post. Reason being, you probably landed here because you are one of the very smart business leaders that understand the great value video is offering businesses today. Trust us when we tell you that you are a step ahead of most organizations. What an excellent opportunity for you to move ahead of your competition by using video to grow your business in this strategic way!
While it probably feels like a CD skipping given how much we talk about video (does talking about CDs make us old?) we’re going to keep talking about it and how you can utilize to grow your business. Because hey, we like you. Once you’ve accepted how big a part video can play in the growth of your business, you might find yourself struggling with the specifics, like how to promote it and to who.
If you’re on Facebook, you probably can’t get through a browse sesh without seeing a notification that someone is going live. Whether it’s a celeb taking you with them to get their morning coffee or your best friend showing off their favorite restaurant, live video is here, and users are obsessed.
A company culture or brand awareness video on your website is great, not only are internet users looking for this content, but you can say a lot more about your company in a short video than in a few lines of boring text. However, where’s the ROI with video content? How do you measure something as intangible as brand awareness? Are your company videos actually going to generate the qualified leads you desire?
The list of ways to optimize your processes in a manufacturing company is seemingly endless. With the rise of robotics, the Internet of Things, and augmented reality, manufacturing as an industry is continually evolving due to technology. Marketing for manufacturing companies should be no exception. Old school methods like print advertising and TV commercials simply aren't gathering the same return on investment that they used to, which is why more and more companies are seeking a better way to gain tangible results from their marketing efforts.
If you've been keeping an eye on our social media, then you already know that last week, ManoByte hosted students for Kent ISD's annual Groundhog Shadow Day. In this program, students get to choose from a variety of workplaces and spend time with the employees doing something they're interested in possibly pursuing after high school. The students who chose ManoByte got to spend the day with our awesome Grand Rapids marketing team exploring inbound marketing, video creation, website development and more!
It's almost time to shout, "Happy New Year!" and to pop some bubbly with friends and family. Have you already began planning your resolutions like losing weight, read more books, stop drinking diet drinks, etc.? Those are all great, but what resolutions are you making for your business and career this year? Do you want to improve your lead generation efforts, conversion rates, or maybe sales? You've landed on the right blog! Check out our top 10 list of blogs from 2016, these are our most popular, most discussed blogs among business professionals in your industry from this year. If you want to start 2017 off with a bang that carries throughout the months, these blogs are a great place to start.