With all this talk about video and the best places to promote it to get the most ROI, somehow, one of the biggest networks for B2B marketers often gets skipped over. Everyone focuses on Facebook and Twitter, with LinkedIn getting left behind. This is surprising given that there are over 350 million users on LinkedIn. And while that’s not as many as Facebook or Twitter, those users are business-savvy professionals looking to make connections and learn about industries rather than look at pictures of puppies or your last vacation.
When you sit down in a movie theater, you're expecting a full-length spectacular to accompany your buttery popcorn and boxed candy. Very few people would complain if popular movies, like Guardians of the Galaxy 2 for example, were longer, but that same desire does not apply to your business and marketing videos. When it comes to videos online, the shorter, the better. Keep reading for more about video length best practices in online marketing.
Think the only kind of videos your business can use are sentimental "about us" videos -- think again! Now, don't get me wrong, there's a time and a place for a thoughtfully crafted company culture video, but it's not your sole option. Not sure what kind of video I'm talking about? "About us" videos are arguably the most common type of corporate video content and look similar to the example below:
The list of ways to optimize your processes in a manufacturing company is seemingly endless. With the rise of robotics, the Internet of Things, and augmented reality, manufacturing as an industry is continually evolving due to technology. Marketing for manufacturing companies should be no exception. Old school methods like print advertising and TV commercials simply aren't gathering the same return on investment that they used to, which is why more and more companies are seeking a better way to gain tangible results from their marketing efforts.
In 2016, we’ve seen a number of changes in how companies are marketing their businesses. From Facebook LIVE to Instagram Stories and SnapChat, one thing remains consistent - video is at the center of today’s successful marketing trends. And this is all with good reason, check out a few video marketing facts in this blog (Don’t want more facts? Click here to go right to the report.)
Now that you're considering a professional video for your business, you may be wondering who should do the talking. Many of the people in your office may cringe at the thought of being in front of the camera, but you will likely find at least a few suitable candidates that can make your brand shine. Your video can be an important showpiece for your brand, leetting potential customers know who your company is, how you operate, and what they can expect, so it imperative to choose a person who can represent your brand well. When choosing your on-camera representative, keep the following characteristics in mind to put your best foot forward.
In today's day and age, we have come a long way from those massive camcorders and bulky splicing equipment to edit scenes. Because of cell phones, it's now easier than ever for enthusiasts to shoot high-quality videos in high-definition. But aside from the basic mobile phone editing applications, what are the best software options available today for editing video?
So, here you are, interested in video marketing and implementing great content ideas in your strategy. You have decided a video is the vessel to get your message to a wider audience. Lights, camera, now what? What are you going to say? Maybe you were so excited to start shooting a video that you forgot the crucial step of writing a script. Or the task may seem so daunting that you keep procrastinating.