What are your goals for your Company presence on Twitter? Are you posting regularly but not finding any momentum? There are many companies on Twitter that have a few hundred followers but aspire for more. Here are some tips to alleviate that malaise and integrate your Twitter efforts into your content plan.
Twitter is one of the top social networks in terms of reach with more than 300 million active users . As a marketing tool, the network is an excellent way to participate in sharing brand information as well as connecting with consumers and other professionals in your industry. For B2C companies, any social network makes sense, as it will surely connect the brand to its consumers. B2B companies, however, may be hesitant about using social networks like Twitter for marketing purposes and indeed many B2B companies have admitted that utilizing social media for lead generation can be difficult (). In understanding how best to utilize Twitter, you will see how it can actually prove very beneficial for generating leads and improving your brand's image.
Twitter is a beneficial social media network that can be a great tool in generating leads and developing and fostering relationships both for B2C and B2B marketers. In knowing the proper etiquette and establishing best practices for using Twitter to your brand’s advantage, you will be able to maximize the success of your Twitter account and use it as a way to build a reputation and community online.
Many businesses rely on their social media following to bring in new business and to spread brand awareness. But to get the most out of your social media presence, is essential that you and your team take the time to focus on their social media page and run it. If you just let your page sit without any interactions, your followers will lose interest, begin to unfollow you, and ultimately head towards your competition.
If you're reading this blog, you're at least a little curious about social media and social media strategy. Maybe you've dabbled in Facebook or sent a tweet or two but you're still a little reluctant to go the whole hog. It seems like a lot of time and effort and who's to say they'll be any benefit? Can't you just stick to your old marketing methods? Or pay for a few Google AdWords? Sure. Of course, you can. But if you're ignoring social media, you're doing a huge disservice to your brand. And here's why.
Going mobile is a good first step to expose your business to a whole crop of potential customers, but many businesses don’t know how to reach mobile users. The first phase of inbound marketing for your business is to attract more users to your website. Mobile users are a vital resource in driving traffic to your website. A recent study of Twitter users found that users of the mobile platform are more likely to be engaged with brands and interact more often with Tweets.
If you’ve been reading the ManoByte blog over the last few months, hopefully you have already figured out that one of the best ways (and by best we mean actually profit generating) for a business to use social media is for lead generation. And while each social media platform has its best practices for generating valuable and relevant leads, today we are only going to discuss Twitter, a site that is chock-full of leads for your business, whether you are a B2B or B2C marketer. These five tips will help you to understand the true impact of Twitter on your business’ bottom line and how you can make it as useful as possible.