Marketing today has a primary focus on what businesses do online -- from inbound marketing to social media, the most successful marketing efforts focus on the internet. And here at ManoByte, we obviously know those online methods are the most effective way to market a business. With that being said, we still support other efforts and offline activities that can help support the business’s overall marketing goals. And trade shows are a great way to create these additional marketing opportunities.
Despite the explosion of social media and online connection possibilities, trade shows have continued to prove successful in fostering relationships, building new connections, and generating leads. This proves that while social media has grown, there is still a need in business for face-to-face connections. Either way, both social media and trade shows can be beneficial to your business. Combining a social media strategy with your upcoming trade show schedule will further drive success for your brand.
Your trade show is finally over. After months of preparation and gallons of hand sanitizer, you are finally back in your office, in the chair that has a permanent imprint of your butt, with the keyboard where you left all those cookie crumbs that you were saving for later. Time to sit back, put your feet up, and wait for those sales to come rolling in. Right?
Trade shows: they’re all about generating interest and leads for your company. But you know what ends up happening to a lot of businesses? The experience doesn’t become as successful as it could be – and that’s not because your team didn’t rock their networking skills during the show - but because your trade show follow-up process just... well, it stinks.
You already know that you shouldn’t go into a trade show without a plan. After all, whether you’re just attending or have set up a corner booth, a trade show is a significant investment. There can be a lot of different elements to an effective trade show marketing plan and these may look different depending on your company and your individual needs. But there is one part of a trade show marketing plan that you absolutely cannot forget: A GOAL
Trade shows are an excellent way to stay connected within your industry. They provide an opportunity to network with professionals and learn about the latest trends. And if you invest in a booth, they can be invaluable for lead generation. Time and budgetary restrictions can make it difficult to find the time to attend many shows throughout the year, so finding the best ones with the biggest opportunities is essential. Below is a list of some of the top manufacturing trade shows for 2018.
You know the feeling. You come home from a trade show and your arms are sore from lugging around 3 or 4 branded tote bags jam packed full of USB drives emblazoned with logos, business cards for people you don’t remember meeting and an odd t-shirt or two. Were you in a fugue state? Where did all this stuff come from? Lucky for you as an attendee, you can push it to the back of your closet and never think about it again. But if you’re on the other side of the table handing out those USB drives and tote bags, you have a challenge ahead of you because someone pushing your brand into the back of their closet is not ideal, so its time to think of some new trade show booth ideas. Giveaways or swag are a part of the deal when you have a booth at a trade show and in some ways what you choose to give away can make or break you. Yeah, they’re pretty important. You want to make sure that what you give away at your booth is: memorable useful affordable There is no one-size fits all solution for trade show giveaways and that’s because what you want to give away should target the people who are actual, genuine leads, instead of just trying to get your name in front of as many people as possible.