School is now back in session for students of all ages, but as a business professional, do you include yourself in that category? Like most busy adults once we graduate with our degree we say goodbye to studying, researching and learning beyond the bite-sized pieces of new information we pick up during our day or in the occasional seminar. However, many professions require ongoing learning and certifications as part of their vocation - think of the medical, accounting and teaching fields. Why should your career be any different? Taking the mindset of continuous learning has many benefits for your company and yourself.
A new year is upon us and with the new year come new trends. 2016 will come with many changes and improvements to social media marketing. Technology is constantly evolving and brands are always looking to stay ahead of the trends. Industry experts have already started forecasting for 2016 -- so which trends can you leverage to build your brand's social presence? Keep reading to explore the top 5 social media marketing trends that we expect to see in 2016.
Businesses continue to increase in their understanding of how Social Media can help them grow and better serve their customers. Businesses have been leveraging twitter for customer service,lead generation, public relations, marketing, crowdsourcing, sales and sharing up-to-date information.