Even though we’ve been saying it for years, some professionals still don’t believe us, so we’ll repeat it: social media for business isn’t free. The free stuff is when you see pictures of Aunt Lucy’s last vacation or read your Uncle Al’s latest political rant. When you’re looking to leverage social for business, that’s when it costs money. Paid ads are a key element of a holistic inbound marketing solution, and although they are still pretty cheap, they certainly aren’t free. They are, however, more important than ever as more eyes stray away from television commercials and onto mobile devices or tablets. And yes, these ads can work for your business when you do them right.