Many manufacturing companies today still don't see the value their website presents for business growth. Websites and social media are often viewed as marketing techniques for popular brands or consumer-driven products. But if you’re a manufacturing company who isn’t utilizing an inbound-leveraged website, you’re missing out.
Having a beautiful, lead-generating website is great, but what if no one is getting there? For 66% of marketers improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot, 2016) If you're one of these professionals, don't worry, there are ways to increase the organic traffic to your website. Keep reading for a few best practices to boost your web traffic. Before we dive in, organic traffic refers to people who land on your website from unpaid search results. If you're an organization or marketing team on a strict budget and can't shell out big bucks for Pay-Per-Click Campaigns, then the name of the game is organic traffic and search engine optimization.
Like many organizations, you be struggling with SEO or Search Engine Optimization. Since search engines like Google are always adapting and becoming smarter, it's imperative your web pages continue to improve as well. Getting higher organic rankings is a goal within your reach if your business begins to apply some SEO best practices. Review our slideshare below to see where your website needs a touch-up.
When it comes to marketing of any kind, be it traditional mailers and cold calls or inbound marketing, you must know your target audience to be effective. The steps to understanding your target market audience are typically taken during the planning phase of your business. When you are designing your product of service, one of the many questions you ask yourself is, “Who is this going to appeal to?” or “Who do I want to appeal to the most?”
Earlier this year the SEO world was abuzz with news that there might be another Google algorithm update rolling out. Search fluctuations are extremely common, as the search algorithm is almost constantly being fine tuned -- but this time it does indeed seem that there was a significant change. For one thing, it was confirmed that Google Panda has now been integrated into the Core Algorithm. These changes mean Google is becoming even more serious about quality content. Google is constantly working on additional algorithmic changes to help high-quality sites get more traffic from search. So what is Panda and how does this affect your site’s search rankings?
In order for your brand to maximize its SEO, you will need to choose keywords to utilize for your digital marketing plans. This is an important task to ensure your brand can reach its target audience. Proper research must be conducted to uncover appropriate keywords and topics that match your brand and its message.
The first step in your journey to drive traffic to your website is to gain an understanding of all the possible routes that could lead an individual to your website. There are six primary ways that someone could get to your website. The 6 website traffic sources are:
The importance of link building is a much-discussed topic in the SEO world. With the ever-changing Google algorithms, it can be hard to keep up with which link building efforts are still considered effective from day to day. While there are many varying opinions, the number one thing to remember is that search engines look for two criteria when evaluating your websites links: quality and quantity. Both of these are important in helping your website be found more quickly in Google.