A lot of us have a vision of salespeople as slick, fast talking hucksters who will say anything to close a deal. But you and I know that's really not an accurate portrait anymore. A savvy salesperson is going to spend just as much time (if not more) crafting well thought out emails as they are cold calling their hottest leads. So if you're in the business of selling to a CFO, you probably want to know how to capture their attention. You're using all your usual tactics, but he's just not responding!