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Inbound Marketing

Rotating Banner Images and Low Conversion Ratios

By Gillian | December 1, 2013
Many high profile websites use the motion of rotating banner images, also known as image sliders or carousels, to attract the attention of viewers and as a way to bring a variety of marketing messages into a small space. However, this form of content presentation often results in low conversion ratios due to appearing similar to an advertisement and causing viewer frustration when trying to read the message and follow up on it.

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