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The idea of influencers as part of a marketing strategy is certainly not novel. Rather, the rise of the social web and the Internet, in general, has given more people an opportunity to become influencers, sometimes in very niche segments within a mas...

You may have heard that companies with diversity and inclusivity initiatives perform better than companies who don’t, or who are only meeting the bare minimum required by law. Organizations that embrace diversity and foster inclusivity do generally o...

One of the biggest challenges within many channel networks is ensuring the OEM (Original Equipment Manufacturer) is being adequately marketed through the channel of VARs (Value Added Resellers).

The terms, “channel selling” or, “selling through a distribution channel” are essentially the same thing. It means the distributor doesn't sell a product direct to the consumer, but instead, through a channel of resellers. Marketing in this type of a...

Customers with special needs or disabilities represent a large percentage of today's consumer population. According to theADA, over 50 million Americans have a disability, which means that approximately 18% of the population are navigating the effect...

Customer loyalty is one of the most important aspects of your business. But when customers aren't talking to you about it or making another purchase, how do you really know how loyal they are? What if a lower price, great coupon, or fancy new feature...

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