If you’ve ever talked with anyone who works in web design, you know crafting a website is laborious work. And that doesn’t stop with the design - you also have to make sure the buttons click to the right links, it looks pretty, as well as making sure it works flawlessly from your desktop, Apple or PC, Android, and even your 8-year-old cousin’s iPod touch. This flexibility across all devices is where the term, 'mobile optimization' comes into play.
Optimize Mobile and See Conversions Climb Once upon a time, nigh on 30 years ago, mobile phones were territory where only the super rich dared to tread. Fast forward a short three decades to 2014 and we don't have to tell you that this is no longer the case. Today, 91% of all adults own cell phones and 56% of adults have web-enabled smart phones. This actually makes the mobile phone the "most quickly adopted consumer technology in the history of the world" according to the Pew Research Center. What else can we say has a 91% adoption rate?