Optimize Mobile and See Conversions Climb Once upon a time, nigh on 30 years ago, mobile phones were territory where only the super rich dared to tread. Fast forward a short three decades to 2014 and we don't have to tell you that this is no longer the case. Today, 91% of all adults own cell phones and 56% of adults have web-enabled smart phones. This actually makes the mobile phone the "most quickly adopted consumer technology in the history of the world" according to the Pew Research Center. What else can we say has a 91% adoption rate?
Going mobile is a good first step to expose your business to a whole crop of potential customers, but many businesses don’t know how to reach mobile users. The first phase of inbound marketing for your business is to attract more users to your website. Mobile users are a vital resource in driving traffic to your website. A recent study of Twitter users found that users of the mobile platform are more likely to be engaged with brands and interact more often with Tweets.