We hear it from prospects now and then, they want to get all the data and analytics of their marketing efforts, but they don't want to pay for them. "We just can't afford HubSpot right now," they say. And although we do our best to advise them differently, some leave and choose to implement a "band-aid" approach using half a dozen (or more) cheap applications to manage their sales and marketing effectiveness.
Here at ManoByte, we live and breath all things HubSpot. From the inbound marketing strategies we provide to our customers, to our relentless dedication to ongoing learning, and our presence at the yearly INBOUND conference, we are ALL ABOUT HubSpot.
Several critical components must be in place to meet your inbound marketing objectives, including effective landing pages with compelling CTA's. Without gating your resources with landing pages, your chances of converting strangers on your website are slim. But your landing pages cannot be successful at converting if no one sees them. If you are looking for how to drive traffic to landing pages, you are in the right spot.
Lessons From HubSpot HubSpot is at it again! They are out to show the world why they are the best digital/inbound marketing company. Of the millions of websites that exist today, they are one of the best, ranking at 557. That is an amazing accomplishment! That means that only 556 other websites in the world have greater traffic than HubSpot. Who are the websites with traffic greater than HubSpot? For starters, you have Google, which is no surprise. Then, you have Facebook. There are also several websites from China who also share a bit of that traffic. But when it comes to growing the traffic coming to your website, we can learn a lot from them. Website traffic is one thing, but what about leads and engagement? In this arena, Google does not outrank Hub Spot. In 2011, Hub Spot won a Guinness World Record for the world’s largest “online marketing seminar” with over 30,000 registrants. Think of that! How would you like to have 30,000 new leads in your database? Today, Hub Spot hosted the world’s largest webinar for 2014. Did they surpass the 30,000 mark? We don’t know that for sure, but even if the didn’t, they hyped it up and even became a trending topic on Twitter.