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B2B Marketing

How Does Your Website Architecture Influence Your Customers?

By Beth Jackson | April 27, 2015
Have you ever clicked on a site and become immediately frustrated with the complicated layout and poor design? You know how this makes you feel, so why give your prospective clients that impression? The truth is, the way your website looks does matter to your customers. Information architecture is the way in which your website is set up and it has a huge effect on your audience. It is the way you organize and label the individual components of your site such as your main menu, your blog, and even the way content is displayed to your readers. Ultimately, your website architecture can define how well you nurture your site visitors into making a buying decision with your business.

B2B Marketing

No Marketing Team Onsite? Get Started with a Campaign Easily

By Beth Jackson | April 17, 2015
If you don’t have the time or knowledge to set up a marketing campaign, and you don’t have an onsite marketing team, it may be time to consider working with an offsite internet marketing agency. These agencies can set up an entire marketing campaign for your business from scratch: designing it, hiring professionals to execute it, and putting it into action. This allows you to focus exclusively on building your business and managing the new clients that come in while the experts handle the marketing for you and keep drumming up new business.

Inbound Marketing Strategy

How to Know It's Time for HubSpot Help

By Beth Jackson | April 14, 2015
Many businesses wonder when it is it time to get help with Hubspot? There are times when you may become tied up in your marketing strategy and unable to move beyond the obstacles in your way.  You might notice that your follower count decreases or your website is not converting as many sales as you once were. People want to be able to read high-quality content that is free from errors, and they want to be able to navigate your website without any delays or problems. When this happens, it is time to consider seeking help from someone who understands the system. If you are having trouble launching your marketing campaign using HubSpot, it may be time for you to get help. Below are some of the ways you can tell it is time to seek outside HubSpot help.  

B2B Marketing

Setting Inbound Marketing Objectives That Make Sense [TUTORIAL]

By Gillian | April 8, 2015
  Setting goals is the first step in turning the invisible into the visible. -Tony Robbins To succeed at anything, we need to know where we are starting from. That's why our marketing efforts have to start with a baseline measurement of our current performance. But just as important as setting that foundational measurement is setting goals that we can look and work towards. Without something to aim for, our marketing will become disorganized at best, frantic at worst. Knowing where we're going is the first step to figuring out how to get there, which is why setting marketing objectives is an essential part of your inbound strategy development.