This post was originally written in 2014, but was updated in late 2017 for accuracy and comprehensiveness. There's nothing more frustrating that pouring hours, days, or weeks into any professional effort and then never getting any feedback or update on the results of those efforts. It's no different with digital and inbound marketing efforts. If you and your team are spending time on digital marketing and money on marketing automation tools like HubSpot, you want to know if it's actually working. Luckily, there are all kinds of tools and tricks to help you quantify your results. Here are four absolutely essential metrics for inbound and digital marketing measurement:
Whether you are brand new to digital, or you're just trying to find a way to get more juice out of your current campaigns, you're probably thinking about digital marketing measurement. At the beginning of marketing's lifespan, the measurement was mostly a pipe dream. There was a lot of throwing of the proverbial spaghetti at the proverbial wall and see what proverbially stuck. Not sure I'm using that word correctly, but I'm going with it. Things are much different today. There are a million and one ways to measure the impact of your digital marketing campaigns. And even though it might seem overwhelming to set up or to interpret, the fact is that you must measure your marketing. You must. Here's why.