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Manufacturing

10 Stats that Prove Why Manufacturers Need Inbound Marketing

By Lauren Wantroba | April 5, 2017
Not sure if inbound marketing is for you? Don't think your potential customers are online searching for you? Take a look below at some statistics that will make you think twice!

B2B Marketing

4 Ways B2B Furniture Manufacturers Can Use Video

By Lauren Wantroba | February 17, 2017
If you don’t have some type of video on your business website, you are definitely missing out on an incredible marketing opportunity, but the good news is, it’s not too late to start incorporating video into your plans. According to HubSpot, 96% of B2B organizations use video in some capacity in their marketing campaigns, to which 73% report positive results to their ROI. For B2B furniture manufacturers, some will hear about video marketing and will turn away thinking they don’t need it, when statistics show they do. With more and more information being provided online, most buyers are 90% of their way through the purchase process before getting a sales rep involved, making video a crucial step in getting the correct information out to your target markets.

Inbound Marketing

How to Implement Inbound Without A Marketing Team

By Amy Post | January 12, 2017
Having a dedicated marketing team to devise, plan, and execute strategic inbound marketing plans can work wonders for companies of all sizes - including manufacturers. But, how many manufacturing businesses do you know have the budget to have a fully-staffed in-house marketing team? Unfortunately, not all that many.

Manufacturing

Understanding How to Sell Through Distributors

By Shawn Persons | March 4, 2016
Selling through distributors can feel like a complex maze to navigate, but it doesn’t have to be. Using some key components you can make the most of this relationship. At the core, is understanding that your distributors are an extension of your business and not a separate entity. The more you connect with your distributor base and their role within your sales channel, the more you both stand to profit. Following are some essential keys to understanding how to sell through distributors and develop a strong, effective network.

Inbound Marketing for Manufacturers

Top 10 YouTube Marketing Channels for Manufacturers

By Gillian | May 28, 2015
YouTube has become an essential platform for digital marketing. The ability to create and upload video content makes it that much easier to reach and engage with potential customers across any industry. Of course, the fact that YouTube is such a valuable tool also means that you could spend a year watching YouTube videos and not even begin to scratch the surface of the available content. That's why we have put together a list of channels that can be particularly helpful for manufacturing marketers. By no means is this an exhaustive list, but it's certainly a good start if you're new to using YouTube to learn about marketing, manufacturing, and news.

Inbound Marketing for Manufacturers

Facts About Marketing for Manufacturing Some Believe (But Shouldn't)

By Kathy Hemsworth | April 22, 2015
Marketing for manufacturing can be a hard sell, but it is ultimately beneficial. Some managers in the manufacturing industry don't see the need to market their products and services because they feel that marketing is the distributor's job. But when a manufacturer invests in their marketing, they will quickly find that:

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