Automated emails and marketing workflows can be some of the most effective tools to nurture leads, close sales, and delight customers. But don't take our word for it. Check out these 20 automated email statistics that show just how much of a difference automation can make.
Understanding Marketing Automation Analytics How much do you know about Marketing Automation Analytics? One of the best parts of a marketing automation system is the ability to easily generate analytics and KPI that help you see instantly how well various marketing campaigns are converting contacts to sales and keeping customers. The importance of using analytics to make informed decisions is hard to overstate. According to an article in MIT/Sloan Management Review, companies who believe in the value of analytics are also twice as likely to be top performers in their industry or market segment.