Automated emails and marketing workflows can be some of the most effective tools to nurture leads, close sales, and delight customers. But don't take our word for it. Check out these 20 automated email statistics that show just how much of a difference automation can make.
If you've been following the ManoByte blog (and obviously you have, right?) you know that we have your back when it comes to lead generation. Without the right leads, your marketing strategy is going to get you nowhere. But once you've managed to get all those bright, shiny leads, what do you do with them? Well, you could bombard them with phone calls - if this were 1965! Or send them emails every day, whether or not you have the right targeted message to share. But may we suggest, instead, that you nurture your leads in a smarter way: by using workflows.
Understanding Marketing Automation Analytics How much do you know about Marketing Automation Analytics? One of the best parts of a marketing automation system is the ability to easily generate analytics and KPI that help you see instantly how well various marketing campaigns are converting contacts to sales and keeping customers. The importance of using analytics to make informed decisions is hard to overstate. According to an article in MIT/Sloan Management Review, companies who believe in the value of analytics are also twice as likely to be top performers in their industry or market segment.
Even if you have a fantastic website and good social media presence, if your overall marketing strategy still uses manual updates, paper calendars, sticky notes and lots of meetings between sales and marketing, it’s time to consider a marketing automation system. An automated system uses web-based services to integrate inbound marketing technology, customer relationship management, and traditional marketing techniques such as telemarketing. An Example and Some Benefits For example, after using inbound marketing technology to ensure potential customers land on the right page, an automated system can provide forms to collect data, track appropriate customer engagement and measure conversion rates, among other things. Your marketing and sales process is integrated from identifying potential customers and initial communication, through negotiation and final delivery. In addition, you can target potential customers with campaigns that meet their individual needs, instead of blasting the same email message to everyone in your database.