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Video Marketing

The Live Streaming Competition Is On

By Megan Prangley | September 21, 2016
Imagine being able to transport yourself backstage with your favorite celebrity, like Ellen DeGeneres or Jimmy Fallon - you would be able to talk with them on the set in real-time and ask all of your burning questions. With live streaming apps like Periscope, Meerkat, and Facebook Live, this seemingly impossible feat is now right at your fingertips, or more accurately, in your App Store. Live streaming is still a very new concept for marketers, and there is a lot to consider before choosing which app is best for your audience. It's important to look beyond the trendiness and realize that investing time in these applications early can give you a serious advantage in the future.

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