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Inbound Marketing

10 Ways Your Tech Company Can Start Implementing Inbound Marketing

By Gillian | January 9, 2015
You're ready to start implementing inbound marketing. You know it's right for your company. You're champing at the bit. But - doesn't it take a long time to develop a great B2B marketing strategy and then implement it and track it and tweak it and perfect it and...and…? The answer is: yes and no. It certainly takes dedication and plenty of work to start inbound marketing from scratch. But the truth is that you're not sta rting from scratch. There are plenty of things you can do today, with minimal time and resources, to start attracting and converting customers to day. Here are 10 ideas you can start with:

Internet Marketing

LinkedIn Adds New Portfolio Feature

By Gillian | July 18, 2013
There are a lot of potentially frustrating things about social media, but one that we hear about most often is different platforms’ relentless pursuit of change. It seems like every time you turn around there is another update that means you have to change the way you manage your connections, view your newsfeed, or generally interact with your social media profiles. But the important thing is to realize that we’re never going to stop this ongoing cycle. Instead, we have to be able to adapt to new features and figure out how we can use them to our advantage with the least amount of headache. Luckily, the new feature that LinkedIn announced today is easy to figure out and may even be able to help you in any B2B marketing tactics you pursue on LinkedIn. The feature, which is integrated into your LinkedIn profile, allows you to add portfolio pieces, presentations, and other media directly to your profile. LinkedIn describes this as a way to add depth and help you to “tell your professional story.”

Case Study

An International Perspective of LinkedIn

By Kevin Dean | May 27, 2013
There are many benefits that an organization gains from participating on LinkedIn. One area that is often overlooked is the potential to connect an organization to a larger international market. In this YouTube video, several professionals who have used LinkedIn for some time explain the advantages of participating on LinkedIn from an international perspective. LinkedIn is a powerful platform that can help you expand the reach of your business easily. Regardless of how large you want to grow your business LinkedIn can assist you in reaching individuals in the next city, in the next state, or in the next country. Enjoy this video, and feel free to leave your comments about what you appreciated from the comments of the professionals that are interviewed.

Inbound Marketing Strategy

5 Things No One Told You About LinkedIn

By Gillian | May 23, 2013
As an online marketer, sooner or later you’re going to have to face facts. It might seem daunting, or even like a waste of time at first. But it’s more than necessary. It’s an essential part of any well-rounded social media presence and should be a priority for all types of marketing professionals. It’s LinkedIn. But if all you’re going to do is slap together a resume and add your fraternity brothers as contacts, you will not be harnessing the true power of LinkedIn. That’s why we’ve put together this list of five rarely spoken of tips that can help you to get the most out of this particular social experience. 1. You do not have to personally know every contact you add

Inbound Marketing Strategy

The Importance of a Complete LinkedIn Profile

By Gillian | April 25, 2013
Although it may seem like the stuffier cousin of the more youthful and exciting social media platforms like Twitter and Facebook, LinkedIn should be an integral part of your social media life, particularly if you are a business professional. As with any social network, in order to get the most out of it, you have to actively participate on LinkedIn and the first step is to make sure that you have a complete profile.