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Link Building

3 Tips to Expert Link Building

By Beth Jackson | November 6, 2014
While Google has done a lot to discourage link building, the practice is still one of the best ways to get your website notice through search. By adding your link to niche related websites, you can deliver quality visitors to your website that may lead to better conversions. But how do you build links or generate new links to your site ethically? Today we’re going to show you three tips that will help you build links like an expert. Check Our Your Competitors The first tip we have for you is that you should always check out your competition. By that we mean that you should check out what sites are linking back to the sites that do the same thing you do. This will give you an idea of where you should go when looking for niche related links. The wheel has already been invented by these other website owners, so why not start the link building process here? That being said, you also have to realize that they may not have uncovered every link building opportunity in your niche, so it will do you some good to do some research on your own. You can, however, get a good idea of what types of websites you should approach based your competitions inbound links. But be wary, and use tools to discover the quality of each link. Competitors may have links, but they may not be useful or related. Count the Links One of the things people often forget, or don’t know, is that the quality of a link back to your site is proportional to the number of links on the page. This is why websites and blogs that have so-called link pages (usually entitled “our friends” or "resources") are of little use to you unless they will place the link on a page with fewer links. Google counts links, and the more links there are one the page, the smaller benefit the links are to the websites they link to. So when you start your link building campaign, make sure that the website that is doing you the favor of linking to your site, does so without placing the link that is placed a ton of other links. Anchor Text Matters This may be the most important tip we can give you. Google doesn’t just look at the links that are coming into your site, they look at the relevance of the link and the text surrounding it. It is one of the ways they test to see if the link is organic. The best thing for you is to have the link that is pointing towards your website anchored to text that is related to your site’s product or niche. For example, if you’re selling shoes, the anchor text could read something like “Angela always likes her shoes red”. That way Google sees the link as being on a page that is relevant to the content that you create. That will make the link more valuable. Diversity Is Key When creating inbound links, do not work on the same keyword or website every time. Look for opportunities in related niche areas where you can have a useful link placed that will help quality visitors find your website. Do not over-optimize, and target all your main focus keywords, secondary keyword phrases and long tail keyword phrases. These are just some tips when utilizing link building to promote your business online. Link building is a vast and broad topic, and there are many ways to gain authority online. Ready to get started? We can help! Contact us today.