You know that creating a blog for your business is one of the key elements to launching an effective inbound marketing strategy. But, as you probably know by now, gaining leads from it doesn’t happen without some work. You might be wondering how you go about doing this so you gain maximum results for your efforts. Well, one of the key elements is blog optimization.
The importance of link building is a much-discussed topic in the SEO world. With the ever-changing Google algorithms, it can be hard to keep up with which link building efforts are still considered effective from day to day. While there are many varying opinions, the number one thing to remember is that search engines look for two criteria when evaluating your websites links: quality and quantity. Both of these are important in helping your website be found more quickly in Google.
Many businesses who are just getting into internet marketing are not sure if they are doing all that they can, or if what they've done will be enough to make it worthwhile. Some stop at simply having a high-quality Search Engine Optimization website, and many wonder if there is more they need to do, other than maintain a well-done website. The answer to the question though, depends on your business. For small companies that have a solid in-person customer base and are dipping into the internet marketing foray to help improve in person business, then yes, it can serve well enough as their only source of internet marketing. However, for many businesses, both in person and those based purely or almost entirely online, it is often far from all that you need to see your business be successful.
While Google has done a lot to discourage link building, the practice is still one of the best ways to get your website notice through search. By adding your link to niche related websites, you can deliver quality visitors to your website that may lead to better conversions. But how do you build links or generate new links to your site ethically? Today we’re going to show you three tips that will help you build links like an expert. Check Our Your Competitors The first tip we have for you is that you should always check out your competition. By that we mean that you should check out what sites are linking back to the sites that do the same thing you do. This will give you an idea of where you should go when looking for niche related links. The wheel has already been invented by these other website owners, so why not start the link building process here? That being said, you also have to realize that they may not have uncovered every link building opportunity in your niche, so it will do you some good to do some research on your own. You can, however, get a good idea of what types of websites you should approach based your competitions inbound links. But be wary, and use tools to discover the quality of each link. Competitors may have links, but they may not be useful or related. Count the Links One of the things people often forget, or don’t know, is that the quality of a link back to your site is proportional to the number of links on the page. This is why websites and blogs that have so-called link pages (usually entitled “our friends” or "resources") are of little use to you unless they will place the link on a page with fewer links. Google counts links, and the more links there are one the page, the smaller benefit the links are to the websites they link to. So when you start your link building campaign, make sure that the website that is doing you the favor of linking to your site, does so without placing the link that is placed a ton of other links. Anchor Text Matters This may be the most important tip we can give you. Google doesn’t just look at the links that are coming into your site, they look at the relevance of the link and the text surrounding it. It is one of the ways they test to see if the link is organic. The best thing for you is to have the link that is pointing towards your website anchored to text that is related to your site’s product or niche. For example, if you’re selling shoes, the anchor text could read something like “Angela always likes her shoes red”. That way Google sees the link as being on a page that is relevant to the content that you create. That will make the link more valuable. Diversity Is Key When creating inbound links, do not work on the same keyword or website every time. Look for opportunities in related niche areas where you can have a useful link placed that will help quality visitors find your website. Do not over-optimize, and target all your main focus keywords, secondary keyword phrases and long tail keyword phrases. These are just some tips when utilizing link building to promote your business online. Link building is a vast and broad topic, and there are many ways to gain authority online. Ready to get started? We can help! Contact us today.
SEO has become incredibly important to website owners over the last decade (it has risen with the dominance of Google). If you’re not familiar, SEO is search engine optimization. It is defined as actions taken by a website owner to make their website more attractive to a search engine for certain terms and topics. The system created by the search engines has created a fierce environment for marketers who are trying to game the system. Google, and the other search engine operators, do their best to make sure that when someone searches for a term, they get the most relevant results, no matter how good the SEO for that term has been done. For website owners, this means that while SEO is something that must be done, they always have to stay ahead of Google who is trying to ensure that those trying to control the system aren’t doing so outside of Google’s terms of service. One of the things most common in the SEO arena is called link building. Today we’re going to talk about this practice, how to do it (without going to Google Prison -- just kidding, there is no official "prison", but a Google penalty is not to be taken lightly), and why it is important. What is Link Building? Link building is easier to understand thank it sounds. It is the practice of getting outside websites to link back to your website or a page on your website. The reason why people use this practice is that one of the metrics that Google uses to rank websites for specific search terms is the number of inbound links (links pointing towards the website). You can see how people could take advantage of this system. Websites all over the world have done many things to get other websites to link to their pages from bribing with money to trading. Those practices have come under scrutiny by Google, who wants only organic links. Organic Links Organic links are links that are given without condition. In other words you didn’t go to a website and pay or ask them to link to you. Instead they did so of their own volition, and did so in content that is related to the topic/niche of your website. Why is Link Building Important? Even with Google’s crackdown on bad links, link building is still important. It just needs to be done in a responsible way that builds seemingly organic links. The higher profile the website that links to your site, the better it is for your search ranking. So it is your job to get websites to link to your content for the terms you want to rank for. The question is how? The answer is difficult to explain in such a short space, but there are actually several ways you can do this. You can write quality blog posts, which in turn may be shared or featured on related sites. You can also began a link outreach program targeting resource pages of sites similar to your own to ask for a link back. If you sell a product, give out reviews; if you are creating a new product, send out a press release. These are all ways to get your site or your product in front of bloggers and news sites. They will then, if they are willing, organically link to your product. Need help with your SEO strategy? ManoByte can help you with your entire Inbound Marketing campaign. From creating quality content to marketing on social networks, and even SEO. Contact us today to learn more.
With Google’s recent updates, it is getting harder and harder to link build for your website without running into some of their rules pertaining to unnatural links. Google only wants outside links that are completely organic, meaning that they are given without influence and are placed in content that makes sense.