Email workflows. They are a powerful little marketing tool that seems to be growing in their fierceness every day. You know they work, too, because when you open your inbox and you see those customized emails about products you love with information that's seemingly catered right to you, it proves it. But how can you create these perfectly personalized processes so they function well for your lead database? The answer lies in HubSpot and the workflow tool.
Lead nurturing is becoming quite a hot topic in the world of online marketing right now. And rightfully so, because according to a recent study of businesses who implemented it, 45% reported an increase in lead generation. Now that I’ve got your attention, you probably want to know what exactly it is and how can you use it to grow your business, too?
Marketing and manufacturing can be a tricky process, limited resources, and long sales processes often make investing time and money into marketing efforts a bit challenging. You might want to make the process easier and more automated, but you just don’t know where to begin. Thankfully, a lead nurturing process can be the solution. We’ll help you get started with a few key insights about lead nurturing for manufacturers.
If you've been following the ManoByte blog (and obviously you have, right?) you know that we have your back when it comes to lead generation. Without the right leads, your marketing strategy is going to get you nowhere. But once you've managed to get all those bright, shiny leads, what do you do with them? Well, you could bombard them with phone calls - if this were 1965! Or send them emails every day, whether or not you have the right targeted message to share. But may we suggest, instead, that you nurture your leads in a smarter way: by using workflows.