In our Intro to Inbound series, we've already explored some of the basic pieces that make up an inbound marketing strategy, specifically content, buyer personas, and blog posts. Today, we're going to talk about another important piece that serves to tie a lot of these elements together: the landing page.
In 2015, everyone has a website. But just because you have a way to find you online does not mean that your website is doing everything it can to help you reach your business goals. In fact, most manufacturing websites fall into one trap that robs them of tons of leads every day.