Marketing is hard work. When you’re staring down the barrel of dwindling revenue numbers, stagnant site traffic, and a grumpy CEO, it makes sense that you would want to make a change. Perhaps that’s what led you here, to our Intro to Inbound series.
Not on social media? Do you laugh in the face of tweeting or sigh about Facebook posts? Like it or not, social media is a necessary part of the inbound methodology. According to HubSpot, social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. You may be able to write a great blog or eBook, but without social media, your content is at a stand still and you’re losing leads rapidly.
In our Intro to Inbound series, we've already explored some of the basic pieces that make up an inbound marketing strategy, specifically content, buyer personas, and blog posts. Today, we're going to talk about another important piece that serves to tie a lot of these elements together: the landing page.
Did you ever have one of those visible men kits when you were a kid? I did (well, I had the one that was a dog instead of a human because I was that kind of kid). You know what I'm talking about. Like this: It was a fun arts and crafts project but it also taught you about basic anatomy. You had to have all the parts and they had to fit together just right, otherwise the man (or dog) wouldn't stay intact. It turns out that putting together a blog post, an essential part of your inbound marketing strategy as you should know if you've been following Intro to Inbound, has a thing or two in common with Mr. See Through Skin. Following are the most important parts of a blog post. Each one is essential for keeping a post together and making it shine like a beacon to your buyer personas.
Welcome to our newest entry in our weekly series intro to inbound marketing. You can check out our previous posts here: What is Inbound Marketing? The Inbound Marketing Methodology What is Content? What are the Different Types of Content? What is a Persona? What is the Buyer's Journey? Today, we're going to talk about another critical piece of any inbound marketing strategy: calls to action, also known as CTAs.
Which came first, inbound marketing or the methodology? It's a little less philosophical than the chicken and the egg, but still a question that's worth asking as we continue our Intro to Inbound series. Ultimately, the inbound methodology is a what describes the process of inbound marketing. Marketers were using inbound marketing tactics before there was a method to the madness, but with everything laid out in front of you, you can really see how it all fits together and works to grow your business.
The purpose of inbound marketing is attracting the right customers and offering content and service that is so great that they want to spread the word about your company. We'll cover that more in our next Intro to Inbound post about the Inbound Methodology, but today we want to talk about how those ideal customers make to your site to begin with.
As you get to know inbound marketing from our Intro to Inbound series, you will hear many terms that will quickly become second nature to you. But perhaps none is quite so prevalent as the idea of a buyer persona. At this point, you may certainly be wondering "what is a persona?" It's a term that can mean different things in different applications, but for our purposes, a persona is a very specific tool that can help you to generate leads with inbound marketing and do it efficiently.