Both startups and established technology companies face challenges when it comes to marketing. There's no silver bullet that can solve the diverse issues faced by technology companies as a whole, but ManoByte firmly believes that Business to Buisiness inbound marketing can be an extremely helpful tool to overcome some of these issues.
When you've been buying lists and pushing ads out for as long as you can remember, it's understandable why inbound marketing may seem foreign to many industries, especially those rooted in their ways such as manufacturing. However, your strategy doesn't have to be one or the other. Offline marketing strategies can easily be supported by online marketing campaigns and vice versa. The more you can engage your target audience, the better, so why not utilize as many marketing channels as possible?
When it comes to marketing of any kind, be it traditional mailers and cold calls or inbound marketing, you must know your target audience to be effective. The steps to understanding your target market audience are typically taken during the planning phase of your business. When you are designing your product of service, one of the many questions you ask yourself is, “Who is this going to appeal to?” or “Who do I want to appeal to the most?”
At its core, inbound marketing is about communication. Your content, landing pages, and social media promotion work together to convey a specific message to your prospects. While customer communication has always been a key point of any great marketing strategy, the advent of internet marketing has meant huge shifts in how marketers can communication with customers. Keep reading to find out the most important ways internet marketing has changed customer communication.
It's that time of year again. Time for resolutions and reflection and ultimately gratitude. But we're not much for schmaltz here on the ManoByte blog. We're about business, and our business is helping our clients businesses grow and thrive. So instead of telling you how we want to lose five pounds of keywords or start eating healthier e-books, we want to share our learning process and let you in on what worked best this year and how we can keep holding true to our most important values in 2015.
This blog is great, but it's old. Find the much newer version right here. In some ways, all the same old marketing techniques used in print and media that have been around for ages are still used in modern marketing today. However, in today's world of technology and the internet, the process of creating effective marketing has changed and evolved with the world. Social media such as Facebook, Twitter, YouTube, and texting have created a whole new world of possibilities. Companies can reach out to consumers like never before. Moguls such as Starbucks have embraced the change in communication, turning their Facebook and Twitter connections into one of their best marketing tools ever.
About once a year, Google gets out their toolkit and updates their search algorithm. This algorithm, if you don’t know, is the technology behind Google’s search engine. It is what provides relevant search results to users based on their search query. Google updates this algorithm frequently to combat black-hat SEO tactics, and to make sure that website owners can’t manipulate the system. In their most recent update, nicknamed Pigeon, Google focused a lot more effort on providing relevant search results for local businesses. Today we’re going to take a deeper look at the September/October 2014 Google Pigeon 3.0 update.
Content is an essential part of a successful inbound marketing strategy. This should come as no surprise. But it's not always easy to just bang out a blog post on [INSERT YOUR INDUSTRY HERE], especially if you've been doing it for a while. So maybe you're a little burnt out, that's understandable. Or maybe you suffer from an all too common inbound malady: the boring industry.