There are a lot of qualities that make up a good marketer, but perhaps one of the most important is flexibility and adaptability. This has never been more true than with the advent of social media marketing with its consistently fluctuating landscape and ever-changing best practices. Still, it's important that as a social media marketer you don't resort to "see what sticks" strategizing (at least not as a habit). This can be particularly tempting on a platform like Facebook where having you business page and posting updates is completely free. Why not just post as often as possible and see what gets hits? Yes, odds are you will eventually find something that resonates, but wouldn't you rather put your efforts into creating the perfect post every time?