Now that we have discussed the different types of influencers that exist, you may be wondering how you go about finding those influencers who are relevant to your messages and who can help you build the kind of trust and rapport you need throughout the different social media channels.
There was a time when you couldn't turn on a television or flip through a (print or online) newspaper without seeing mention of "the blogosphere." But the term has fallen out of favor recently because, everything is a blog. In 2003, a Technorati search scoured 375,000 blogs, and according to longtime tech influencer John Gruber at the time, called that "amazing." Now, the definition of a blog has expanded to include major sites like Gawker, TMZ, and Mashable, not to mention the still extant individual blog, be they focused on fashion, food, or mommy-ing. Today, there are an estimated 152,000,000 blogs online. To account for this explosion in blogs and the shifting language of the internet, digital marketers now largely refer instead to "influencers" rather than "bloggers." In fact, Technorati themselves has acknowledged this shift, changing their annual "State of the Blogosphere" report to a "Digital Influence Report."
What is an influencer and what is their purpose? The Influencer Next Door Anyone and everyone can be an influencer. In fact, every day, influencers may change depending on the topic at hand. Research, listen and identify people who have relevant, interesting and timely ways to communicate with their audience.